Dealer questions

Dealer questions, answered

We answer the questions dealer principals and GMs ask us most, using our published prices and numbers from live campaigns.

How much does car dealership marketing cost in Australia?

At SCRM Media, dealership marketing costs $1,500 to $4,000 a month, plus whatever you choose to spend on ads, which you pay directly to Meta. $1,500 buys 8 videos a month with no ads. Managed Meta ads start at $2,700 a month, the same price as our 120 in 60 offer. Every package is month to month, with no setup fee.

Read the answer

Meta ads vs Carsales: where should a dealership spend?

Spend on both, then move budget toward whichever gives you the cheaper qualified lead. Many buyers search on Carsales, so switching it off is rarely the answer. Meta ads put your own video in front of local buyers in their Facebook and Instagram feeds, and each lead comes straight to you. To compare, divide last month's Carsales invoice by the leads it produced and set that against your Meta cost per lead: 120 in 60 estimates about $13 a lead in ad spend, and Werribee Isuzu UTE paid $5.61 a lead.

Read the answer

How many leads should a dealership get from Facebook ads?

On our 120 in 60 package we estimate 80+ leads a month from Facebook and Instagram ads, at about $13 a lead in ad spend. Partner targets 120+ a month, and Werribee Isuzu UTE got 222 leads from a single campaign at $5.61 each. Your own number comes down to ad spend, stock, offer and market, and you can sanity-check it with one sum: monthly ad spend divided by cost per lead.

Read the answer

What does a dealership social media agency do each month?

Each month we plan your content with you, film at your dealership on a set day, then edit, caption and post 8 to 20 videos to Instagram, Facebook and TikTok. From 120 in 60 up we also post twice a week, run stories, run your Meta ads and talk you through them on a weekly call. Your team only needs to be there for the shoot.

Read the answer

What's included in 120 in 60?

120 qualified leads in 60 days, with your socials done for you. $2,700 a month, for single new-car franchise rooftops.

Read the answer

Ask us your own question

Book a free 30-minute call and we'll answer it with numbers for your dealership.

Book a Call

No commitment · 30 minutes