SCRM Media

Dealer questions

How much does car dealership marketing cost in Australia?

The short answer

At SCRM Media, dealership marketing costs $1,500 to $4,000 a month, plus whatever you choose to spend on ads, which you pay directly to Meta. $1,500 buys 8 videos a month with no ads. Managed Meta ads start at $2,700 a month, the same price as our 120 in 60 offer. Every package is month to month, with no setup fee.

See what's in 120 in 60

Updated

What each package costs

We publish our prices for single dealerships. Minimum covers filming and posting, with the SCRM OS portal. 120 in 60 and Partner add managed Meta ads and a weekly call on how the ads are going. Most of our clients are on 120 in 60.

SCRM Media packages by monthly fee, content and leads
PackageMonthly feeWhat you getLeads
Minimum$1,500/mo8 videos, filmed fortnightlyNo ads
120 in 60$2,700/mo16 videos, weekly filming, 2 managed Meta campaigns80+ a month estimated, at about $13 a lead in ad spend
Partner$4,000/mo20 videos, weekly filming, more campaigns and lead tracking120+ a month target

Lead numbers are estimates and targets, not promises. Your results depend on your ad spend, stock, offer and market.

Ad spend is a separate bill

Our monthly fee covers our work. You pay the money that runs your ads directly to Meta, and there is no minimum spend. You can raise or lower it whenever you like.

To budget, multiply the leads you want by the cost per lead. 120 in 60 estimates 80+ leads at about $13 each, which is roughly $1,040 a month in ad spend on top of the $2,700 fee.

Ads without a package

You can also buy a single Meta campaign without a package. A static campaign costs $500 to build and $400 a month to manage. A video campaign costs $750 to build and $400 a month. Most dealers choose 120 in 60 instead, because it adds filming, a second campaign, the weekly call and the portal.

Inventory photography is separate too, from $15 a car, and you can add it to any package.

120 in 60: one price for new-car franchise rooftops

120 in 60 is our offer for single new-car franchise rooftops: 120 qualified leads in 60 days, with your socials done for you. It costs $2,700 a month. No lock-in contract. If you're happy, we're happy. You pay ad spend directly to Meta.

  • Hands-off social media management
  • Weekly on-site filming
  • 16 videos a month
  • Meta ads with always-on inventory campaigns
  • The SCRM OS dashboard for content, filming days and leads
  • A weekly performance call and a monthly strategy review

The terms

These apply to every package.

  • No lock-in contract. If you're happy, we're happy.
  • One month's written notice to stop
  • No setup fee
  • One round of revisions per video included
  • Prices reviewed annually
  • Ad campaigns usually go live 5 to 7 business days after onboarding

Questions dealers also ask

See the work before you pay for it

We'll make 4 videos for your dealership for free. If you like them, we'll show you what the numbers on this page could look like for you.

No obligation