SCRM Media

For dealer groups and enterprise dealers

One bank of content and ads, split across your group.

We build a monthly bank around your group, then split it across your rooftops and change the split whenever the strategy does.

  • A bank built to your group each month
  • Split across rooftops, changed monthly
  • One account manager for the group
  • Crews in Melbourne, Sydney, Brisbane and Perth
  • Every lead tagged to a rooftop and an ad
  • Month-to-month, no lock-in

80+

Dealerships served

6,000+

Videos filmed on-site

5,000+

Leads since May 2026

4

Capital cities with crews

You set the mix and the volume; we split it across your rooftops.

One example bank

Yours is built to your group

30

Videos

30

Posts

30

Stories

4

Meta ads

An even month

Nothing on, so we split it evenly.

An even month: how the monthly bank is divided across four rooftops
RooftopVideosPostsStoriesMeta ads
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A launch month

New model at Rooftop 02, so we weight the bank to it.

A launch month: how the monthly bank is divided across four rooftops
RooftopVideosPostsStoriesMeta ads
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Bank3030304

More videos and fewer stories, an extra campaign, a bigger bank in plate season: you agree the mix with us, and we set the split across rooftops on the monthly strategy call.

Franchise groups, prestige, and interstate.

Ralph D’Silva Motor Group

Meta campaigns across the group.

220+

Leads generated

Lorbek Luxury Cars

Melbourne and Sydney. We film both.

2

States covered

The Werribee franchises

Nissan, Mazda, Isuzu UTE, MG and GWM.

$5.61

Cost per lead, Isuzu UTE

Also running for Zagame Automotive, Car Depot Group, Prestige Wholesale Group, Tony White Group. Results vary by dealership, location and offer.

Client dealership logo
Client dealership logo
Client dealership logo
Client dealership logo
ARB Hoppers Crossing logoDove Automotive logoLorbek Luxury Cars logoNational Vehicles logoWerribee GWM logoWerribee MG logo
Client dealership logo
Client dealership logo
Client dealership logo
Client dealership logo
ARB Hoppers Crossing logoDove Automotive logoLorbek Luxury Cars logoNational Vehicles logoWerribee GWM logoWerribee MG logo

Fixed filming days at every rooftop, in every city you operate in.

Where the crews are

PerthBrisbaneSydneyMelbourne
  • PerthWALocal crew
  • BrisbaneQLDLocal crew
  • SydneyNSWLocal crew
  • MelbourneVICHead office + crew
No travel fees. One team edits and schedules for the whole group.

12-week filming schedule

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Weekly filming dayFortnightly filming dayNo visit
Illustrative, eight rooftops. We fix the filming days and film what the bank calls for.

Group strategy, campaigns per rooftop, every enquiry tagged to the site that earned it.

  1. 01

    One group strategy

    Offers, stock priorities and how the bank splits.

    • Group budget
    • Shared creative pool
    • Monthly strategy call
  2. 02

    Campaigns per rooftop

    Own inventory and offer campaigns, own catchment.

    • Local targeting
    • Rooftop stock feed
    • Weekly optimisation
  3. 03

    Every lead attributed

    One portal, tagged to rooftop, campaign and ad.

    • Rooftop tag
    • Campaign + ad tag
    • Sales team notified

$5.61

Cost per lead, Werribee Isuzu UTE

220+

Leads, Ralph D’Silva Motor Group

5,000+

Leads since May 2026

From live campaigns. Ad spend is yours, paid directly to Meta. How we run dealership ads

Every rooftop's leads in one portal, tagged to the ad that produced them.

  • One login covering the whole group
  • Rooftop, campaign and ad on every lead
  • Your sales team gets an alert the moment a lead lands
Group leads, this monthSample view
  • Rooftop 01

    Melbourne

    96
  • Rooftop 02

    Melbourne

    78
  • Rooftop 04

    Sydney

    112
  • Rooftop 08

    Perth

    88
Group total374 leads

A four-rooftop group is live in about eight weeks.

  1. Week 1

    Audit and scope

    We review your accounts, ad history and stock, and agree the bank and filming days.

  2. Weeks 2 to 3

    Pilot rooftop live

    We start filming, launch campaigns and switch on the portal.

  3. Weeks 4 to 6

    Rest of the group on

    We bring on the remaining sites one after another, each with its own filming day.

  4. Weeks 7 to 8

    Group reporting live

    You see the whole group in one portal, and the monthly strategy call starts.

We price on the size of the bank and the number of rooftops.

How we contract

  • Priced on your bank and rooftop count
  • Month-to-month, one month's notice
  • No setup fee, no lock-in
  • One account manager for the group
  • Monthly strategy call sets the split
  • Weekly call on ad performance

Pricing a single rooftop instead? Site-by-site packages run $1,500 to $4,000/mo. See the packages

Let's size your bank.

Give us thirty minutes and we come back with a bank, a split and a price.