For dealer groups and enterprise dealers
One bank of content and ads, split across your group.
We build a monthly bank around your group, then split it across your rooftops and change the split whenever the strategy does.
- A bank built to your group each month
- Split across rooftops, changed monthly
- One account manager for the group
- Crews in Melbourne, Sydney, Brisbane and Perth
- Every lead tagged to a rooftop and an ad
- Month-to-month, no lock-in
50+
Dealerships served
4,000+
Videos filmed on-site
1,900+
Leads captured last month
4
Capital cities with crews
Bespoke. You set the mix and the volume; we split it across your rooftops.
One example bank
Yours is built to your group
30
Videos
30
Posts
30
Stories
4
Meta ads
An even month
Nothing on. Splits evenly.
| Rooftop | Videos | Posts | Stories | Meta ads |
|---|---|---|---|---|
| R01Rooftop 01 | 8 | 8 | 8 | 1 |
| R02Rooftop 02 | 8 | 8 | 8 | 1 |
| R03Rooftop 03 | 7 | 7 | 7 | 1 |
| R04Rooftop 04 | 7 | 7 | 7 | 1 |
| Bank | 30 | 30 | 30 | 4 |
A launch month
New model at Rooftop 02. Weighted to it.
| Rooftop | Videos | Posts | Stories | Meta ads |
|---|---|---|---|---|
| R01Rooftop 01 | 6 | 6 | 6 | 1 |
| R02Rooftop 02 | 14 | 14 | 14 | 2 |
| R03Rooftop 03 | 5 | 5 | 5 | — |
| R04Rooftop 04 | 5 | 5 | 5 | 1 |
| Bank | 30 | 30 | 30 | 4 |
More videos and fewer stories, an extra campaign, a bigger bank in plate season — the mix is agreed with you, and the split across rooftops is set on the monthly strategy call.
Franchise groups, prestige, and interstate.
Ralph D’Silva Motor Group
Meta campaigns across the group.
220+
Leads generated
Lorbek Luxury Cars
Melbourne and Sydney. We film both.
2
States covered
The Werribee franchises
Nissan, Mazda, Isuzu UTE, MG and GWM.
$5.61
Cost per lead, Isuzu UTE
Also running for Zagame Automotive, Car Depot Group, Prestige Wholesale Group, Tony White Group. Results vary by dealership, location and offer.
Fixed filming days at every rooftop, in every city you operate in.
Where the crews are
- PerthWALocal crew
- BrisbaneQLDLocal crew
- SydneyNSWLocal crew
- MelbourneVICHead office + crew
12-week filming schedule
Group strategy, campaigns per rooftop, every enquiry tagged to the site that earned it.
- 01
One group strategy
Offers, stock priorities and how the bank splits.
- Group budget
- Shared creative pool
- Monthly strategy call
- 02
Campaigns per rooftop
Own inventory and offer campaigns, own catchment.
- Local targeting
- Rooftop stock feed
- Weekly optimisation
- 03
Every lead attributed
One portal, tagged to rooftop, campaign and ad.
- Rooftop tag
- Campaign + ad tag
- Sales team notified
$5.61
Cost per lead, Werribee Isuzu UTE
220+
Leads, Ralph D’Silva Motor Group
1,900+
Leads captured last month
From live campaigns. Ad spend is yours, paid directly to Meta. How we run dealership ads
Every rooftop's leads in one portal, tagged to the ad that produced them.
- One login covering the whole group
- Rooftop, campaign and ad on every lead
- Sales team notified the moment a lead lands
Rooftop 01
Melbourne
96Rooftop 02
Melbourne
78Rooftop 04
Sydney
112Rooftop 08
Perth
88
A four-rooftop group is live in about eight weeks.
Week 1
Audit and scope
Accounts, ad history and stock reviewed. Bank and filming days agreed.
Weeks 2–3
Pilot rooftop live
Filming starts, campaigns launch, portal switches on.
Weeks 4–6
Rest of the group on
Remaining sites in sequence, each with its own filming day.
Weeks 7–8
Group reporting live
One portal for the group. Monthly strategy call starts.
On the bank and the rooftop count, not site by site.
How we contract
- Priced on your bank and rooftop count
- Month-to-month, one month's notice
- No setup fee, no lock-in
- One account manager for the group
- Monthly strategy call sets the split
- Weekly call on ad performance
Pricing a single rooftop instead? Site-by-site packages run $1,000–$4,000/mo. See the packages
Add-ons sit outside the bank and are quoted separately.
Let's size your bank.
Thirty minutes. We come back with a bank, a split and a price.