Melbourne, VIC
Dealership marketing in Melbourne, where we started
Melbourne is our home base. Our crews film here every week, editing and account management run from the same office, and this is where most of our case studies come from.
The local market
Melbourne's used and new car market is one of the most competitive in Australia. Essendon, Werribee, Doncaster, Dandenong and Geelong are all home to high-volume dealerships, so most buyers have several options within driving distance.
Lead costs from third-party platforms like Carsales continue to rise, eating directly into per-car margins.
Most Melbourne dealerships post to social media only now and then, so buyers end up choosing whoever showed up in their feed.
Sales teams are expected to film content, manage socials and follow up leads on top of selling cars.
Without paid Meta campaigns, local visibility is almost entirely dependent on marketplace listings and word of mouth.
How we help
We film the content, run the paid campaigns and manage the accounts for Melbourne dealerships, so it all sits with one team.
Social Media Management
Weekly on-site filming at your Melbourne dealership. We handle scripting, editing, captions, and posting across Instagram, Facebook, and TikTok.
Meta & Google Ads
Inventory-led and offer-based paid campaigns targeting in-market Melbourne buyers. Lead generation at ~$13/lead on the DOMINATE package.
Inventory Photography
DSLR photography with same-day upload. From $15/car. 2-3 visits/week. Every vehicle photographed the day it hits the lot.
Inventory Photography Add-On
From $15/car · DSLR photos · Same-day upload · 2-3 visits/week · Group rate available for dealer groups.
Pricing
Month-to-month. No lock-in contracts. Every package includes weekly or fortnightly on-site visits, filming and editing, and day-to-day management of your accounts.
MINIMUM
$1,000/mo
Fortnightly filming · 8 videos/month · videos only
MOMENTUM
$1,500/mo
Fortnightly filming · 12 videos/month · 2 posts/week + stories
DOMINATE
$2,700/mo
80+ leads/mo
Weekly filming · 16 videos/month · 2 posts/week + stories · 2 campaign objectives
PARTNER
$4,000/mo
120+ leads/mo
Weekly filming · 20 videos/month · 2 posts/week + stories · 4 campaign objectives
Proof
We currently manage 35+ dealership social accounts and have helped Melbourne dealerships like Essendon Nissan generate 1.5M+ views in 4 months and sell cars directly from social content.
“Working with Giuliano and the team is never a chore. We now have a digital identity. Seeing interactions with our customers, and some even turning into sales, is something I never thought we'd get from this.”
Anthony, General Manager
Essendon Nissan, Melbourne
FAQ
Common questions from Melbourne dealer principals and general managers.
Ready to grow your Melbourne dealership?
Book a free 30-minute strategy session. We'll look at your social accounts and current ads, then tell you which package fits.
No commitment · 30 minutes