Melbourne, VIC
Car dealership marketing in Melbourne, where we started
We handle car dealership marketing in Melbourne: weekly on-site filming, Meta ads and a portal that tracks every lead. Melbourne is our home base. Our crews film here every week, and our editors and account managers work from the Melbourne office. Most of our case studies come from here.
The local market
Melbourne's used and new car market is one of the most competitive in Australia. Essendon, Werribee, Doncaster, Dandenong and Geelong have high-volume dealerships, so most buyers have several options within driving distance.
Third-party platforms like Carsales keep raising lead costs, and the increases come off your per-car margin.
Most Melbourne dealerships post to social media only now and then, so buyers end up choosing whoever showed up in their feed.
Your salespeople end up filming content, running socials and chasing leads on top of selling cars.
Without paid Meta campaigns, you rely on marketplace listings and word of mouth for local buyers to find you.
Services
We film the content, run the paid campaigns and manage the accounts for Melbourne dealerships, so one team handles all of it.
Social Media Management
Weekly on-site filming at your Melbourne dealership. We handle scripting, editing, captions, and posting across Instagram, Facebook, and TikTok.
Meta & Google Ads
Inventory-led and offer-based paid campaigns targeting in-market Melbourne buyers. Lead generation at ~$13/lead on the 120 in 60 package.
Inventory Photography
DSLR photography from $15/car, with 2 to 3 visits a week and same-day upload. We photograph every vehicle the day it hits the lot.
Inventory Photography Add-On
From $15/car · DSLR photos · Same-day upload · 2 to 3 visits/week · Group rate available for dealer groups.
Pricing
Month-to-month. No lock-in contracts. Every package includes weekly or fortnightly on-site visits, filming and editing, and day-to-day management of your accounts.
Minimum
$1,500/mo
Fortnightly filming · 8 videos/month · videos only
120 in 60
$2,700/mo
80+ leads/mo
Weekly filming · 16 videos/month · 2 posts/week + stories · 2 campaign objectives
Partner
$4,000/mo
120+ leads/mo
Weekly filming · 20 videos/month · 2 posts/week + stories · 4 campaign objectives
Proof
We manage 35+ dealership social accounts, and we helped Melbourne dealerships like Essendon Nissan reach 1.5M+ views in 4 months and sell cars from their social content.
“Working with Giuliano and the team is never a chore. We now have a digital identity. Seeing interactions with our customers, and some even turning into sales, is something I never thought we'd get from this.”
Anthony, General Manager
Essendon Nissan, Melbourne
FAQ
Common questions from Melbourne dealer principals and general managers.
Ready to grow your Melbourne dealership?
Book a free 30-minute strategy session. We'll look at your social accounts and current ads, then tell you which package fits.
No commitment · 30 minutes