SCRM Media

Dealer questions

What does a dealership social media agency do each month?

The short answer

Each month we plan your content with you, film at your dealership on a set day, then edit, caption and post 8 to 20 videos to Instagram, Facebook and TikTok. From 120 in 60 up we also post twice a week, run stories, run your Meta ads and talk you through them on a weekly call. Your team only needs to be there for the shoot.

See what's in 120 in 60

Updated

A month with us

  1. 1Plan the month. In a strategy session we agree what you want to push: new models, offers, slow-moving stock. We then write the content plan and rough scripts before the shoot.
  2. 2Film on site. We come on the same day and time each visit, weekly or fortnightly depending on your package, and work around your sales floor.
  3. 3Edit and post. We edit, caption, schedule and post everything, cut separately for Instagram, Facebook and TikTok.
  4. 4Run the ads, if your package includes them. We build campaigns from your videos and your stock, check them every week and talk you through the numbers on a short call.
  5. 5Review. We look at what performed and feed it into next month's plan.

What each package includes

Monthly social media work by SCRM Media package
PackageFilmingReels a monthPosts and storiesVideos used in ads
Minimum, $1,500/moFortnightly on-site8NoNo
120 in 60, $2,700/moWeekly on-site162 + 2 per week6, across 2 managed campaigns
Partner, $4,000/moWeekly on-site202 + 2 per week9, across 4 managed campaigns

Every package is month to month with no setup fee. Inventory photography is extra, from $15 a car.

What your team does

Someone from your team needs to be available for the shoot. We handle scripting, filming, editing, captions and posting.

Each video includes one round of revisions. Further changes cost $100 an hour.

What you should see

Engagement usually grows within 30 to 60 days. Leads from organic social usually pick up between 60 and 90 days, once you have a back catalogue of videos. Ads produce leads sooner: campaigns usually go live 5 to 7 business days after onboarding.

Essendon Nissan reached 1.5M+ organic views, and its ads send 300+ visits a week to its website. We have made 6,000+ videos for 80+ dealerships.

Questions dealers also ask

See the work before you pay for it

We'll make 4 videos for your dealership for free. If you like them, we'll show you what the numbers on this page could look like for you.

No obligation