Digital Marketing
Digital marketing for car dealers, built from your own stock.
Digital marketing for car dealers works when the ads show your own cars. We build Meta and Google campaigns from your stock and the video we film on-site, manage them weekly with a quick call on how they are performing, and every lead lands in your portal attributed to the ad that produced it. You pay ad spend separately, directly to Meta, and there is no minimum spend.
The challenge
Generic ads waste budget
When your ads lack standout creative or precise targeting, you burn through spend and get few qualified leads.
$5.61
lowest cost per lead achieved
Creative matters more than targeting
In competitive Australian markets, the ad creative now matters more than audience targeting.
Weak creative loses buyers
If your ads look the same as every other dealership, buyers scroll past them to competitors with stronger content.
80+
leads per month on 120 in 60
Without attribution, you can't tell what works
If you can't trace a lead back to its campaign, you can't see which campaigns bring in real enquiries and which waste money.
How it works
We run the same process each month, so your content goes out on schedule and your sales team has what it needs.
Our monthly process
Set the strategy
We start with a strategy session covering your inventory mix, your offers and what you need to move. We agree on the platforms, the vehicles we're promoting and the cost per lead we're aiming at.
Launch and manage campaigns
We build and launch campaigns around your inventory and offers, and set them up to drive enquiries and vehicle views.
Review every week
We check performance every week and talk you through it on a short call. We adjust budgets, audiences and creative to bring the cost per lead down.
Examples of our work
Proof
Numbers from our digital marketing service.
Results vary by dealership, location and offer. The figures above are from live campaigns.
Pricing
Single dealership pricing is below. We quote dealer groups separately. There are no lock-in contracts.
Single Dealership
From $2,700
per month, plus ad spend
- Meta ads (Facebook & Instagram)
- Optional Google Search & Performance Max
- Inventory-focused and offer-based campaigns
- Weekly optimisation and performance monitoring
- Clear reporting on traffic, clicks, and enquiries
Dealer Groups
Custom
quoted for your group
- Multi-location campaign management
- Group-level strategy with location-specific ads
- Shared learnings across the network
- Volume-based management pricing
- Centralised reporting across all dealerships
Want several services in one monthly package? Explore our 2026 packages →
FAQ
The questions dealer principals and GMs ask us most often.
Ready to get started?
Book a free 30-minute call and we will walk you through how the digital marketing service would run at your dealership.
No commitment · 30 minutes