Werribee Nissan
Previous providers had left Werribee Nissan frustrated. The dealership needed a partner who could deliver consistent content, take initiative on-site and get the team comfortable on camera, without adding pressure to daily operations.
About Werribee Nissan
Werribee Nissan is a high-volume franchise dealership servicing Melbourne's western suburbs. It has strong inventory and an active sales floor, and the dealership knew social media mattered, but it had no system that fit how its team worked.
Werribee Nissan brought in SCRM Media to steady content production, rebuild the team's trust in the process and set a filming routine the staff could keep up.
The Challenge
Before working with SCRM Media, Werribee Nissan had three problems:
Inconsistent and frustrating past experiences Previous providers needed constant direction and sign-off, which added to the team's workload.
Difficulty getting staff on camera Sales staff weren't confident on camera and had no filming routine, so content was unpredictable and hard to plan.
Lack of structure and rhythm Without a set filming schedule, the team made content when something came up, with no plan behind it.
Our Approach
We focused on structure first, then confidence, then performance.
Locked-In Weekly Filming Schedule
- Weekly on-site visits on the same day, at the same time
- Took the guesswork out of when filming would happen
- Gave the team time to prepare and build a routine around filming
Confidence-First On-Camera Strategy
- Started with light, low-pressure engagement videos
- Then moved on to more direct, sales-focused content
- Let staff build confidence at their own pace
Proactive, Industry-Led Filming
- If staff were busy, we adapted and kept the shoot going
- Found things we could film on our own that were still worth posting
- Made sure something worth watching went up every week
- Used our knowledge of dealerships to know what to film without being told
The Results
Over time, Werribee Nissan got:
- Consistent posting without internal stress or micromanagement
- A sales team that now takes part on camera
- Filming sessions that run without fuss
- More views and engagement as the content and the team's confidence improved
- A process the team trusts, week after week
Video testimonial
Hear from the Werribee Nissan team
“What stood out was how proactive SCRM Media were. Instead of stopping when things were busy, they'd come in, adapt, and make sure content still went live. That's what we struggled with before. Having a team that understands the industry and knows what to film without being told has made a big difference.”
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