Werribee Isuzu UTE
Inconsistent social presence, no video strategy, over-reliance on third-party marketplaces, and no structured ad system to generate leads.
About Werribee Isuzu UTE
Werribee Isuzu UTE is a high-performing dealership with strong stock and a solid market presence, but its online activity didn't show it. Like many dealerships, it leaned on third-party marketplaces and made little regular use of social media or paid campaigns to grow.
The Challenge
Werribee Isuzu UTE came to SCRM Media with five problems:
Inconsistent posting They posted irregularly, which made it harder to stay visible and build a following online.
No clear video strategy They had no system for producing regular short-form content to show their stock to local buyers.
Low organic visibility Without regular content, the dealership reached fewer local buyers than it could have.
Over-reliance on marketplaces Like many dealerships, they put most of their digital effort into Carsales and similar platforms, and little into their own social media and paid advertising.
No clear ad structure They had no campaign structure for turning attention into leads.
Our Approach
SCRM Media delivered the 120 in 60 package, which pairs regular content with lead generation.
This included:
- Weekly filming
- Ongoing short-form content production
- Structured posting support
- Full social media coverage
- Two active campaign objectives
- Ad creative built around the stock on the lot
1. Salesperson-led content We put the dealership's own salespeople in the content, so buyers could see who they would be dealing with before they walked in.
2. High-volume short-form video We posted short-form video at volume, which gave the dealership more chances to be seen and shared across platforms.
3. Weekly consistency We filmed weekly, so the dealership had new content every week for both organic posts and paid ads, and local buyers saw its name more often.
4. Campaign creative matched to stock We built the paid campaigns around the stock and offers on the lot, so the ads stayed relevant to buyers.
5. Local targeting, creative built for enquiries We targeted nearby buyers and built the creative to get enquiries.
The Results
Werribee Isuzu UTE got these results from organic content and paid advertising:
- 3,000+ followers gained across platforms
- 50,000 average monthly organic views
- 222 leads generated in one recent campaign
- $5.61 cost per lead
- 14 cars sold
Why it mattered
Werribee Isuzu UTE ran content and advertising together and got 222 leads and 14 car sales out of it.
Video testimonial
Hear from the Werribee Isuzu UTE team
“Hear directly from the Werribee Isuzu UTE team about what changed after working with SCRM Media.”
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