Werribee Isuzu UTE

Werribee Isuzu UTE came to SCRM Media with a few key issues:

Inconsistent posting Their social presence lacked consistency, making it harder to stay visible and build momentum online.

No clear video strategy There was no system for producing regular short-form content to show stock and keep the dealership visible to local buyers.

Low organic visibility Without a consistent content rhythm, the dealership was missing opportunities to grow reach, build audience attention, and stay top of mind with local buyers.

Over-reliance on marketplaces Like many dealerships, too much of the digital focus sat with Carsales and similar platforms rather than building stronger owned channels through social media and paid advertising.

No proper ad structure There was no clear campaign system in place to consistently turn attention into leads.

SCRM Media delivered the Dominate Package, built to combine consistent content output with lead generation.

This included:

• Weekly filming
• Ongoing short-form content production
• Structured posting support
• Full social media coverage
• Two active campaign objectives
• Ad creative built around the stock on the lot

1. Salesperson-led content We put real dealership staff in the content, so buyers could see who they would be dealing with before they walked in. That moved the posts away from generic dealership content.

2. High-volume short-form video Consistent short-form content gave the dealership more chances to be seen, shared, and remembered. Rather than relying on occasional posts, the goal was to build regular visibility across platforms.

3. Weekly consistency The dealership showed up every week with a stronger online presence. That consistency helped create momentum, improve brand recall, and support both organic and paid performance.

4. Campaign creative matched to stock The paid strategy was built around actual dealership stock and offers, not generic advertising. This allowed campaigns to feel more relevant and commercially focused.

5. Localised targeting and action-driven content Campaigns were targeted to nearby buyers, and the creative was built to get enquiries rather than views.

The dealership saw strong results across both organic content and paid advertising:

• 3,000+ followers gained across platforms
• 50,000 average monthly organic views
• 222 leads generated in one recent campaign
• $5.61 cost per lead
• 14 cars sold

Why it mattered

Werribee Isuzu UTE shows what happens when content and advertising work together. Social media stopped being something that just looked active and started producing 222 leads and 14 car sales.