National Vehicles
National Vehicles sells JDM imports and other cars buyers go looking for, but had posted only about 10 times in the 5 months before we started.
About National Vehicles
National Vehicles sells JDM imports and other cars you don't see on every lot, from Japanese luxury sedans to a Pajero shipped from Melbourne. Abdullah, the owner and director, works with us on social media and ads.
The Challenge
Cars worth sharing, posted rarely In the 5 months before May 2026 the account posted about 10 times, so the stock had little chance to be seen.
Sales that are hard to trace Abdullah says many buyers walk in after seeing the cars online, which no report can count. So the content had to work on reach as well as on direct enquiries.
Our Approach
We meet regularly, plan each shoot and campaign together, then film and post.
- 134 posts from May to October, including 44 reels on Instagram
- Reels built around the cars JDM buyers search for, such as a JDM sedan reel that took off
- Ads running alongside the organic content
The Results
From 1 May to 11 October 2026, compared with the same length of time before:
- 410,000 Instagram views, up 1,036%, with an average reach of about 1,750 people a day
- One reel at 155,000 views, reaching 123,000 people, with 12,200 likes and 4,433 shares. The same video passed 190,000 views on TikTok
- 22,500 interactions on Instagram reels, including 4,984 shares and 1,783 saves
- 468,000 Facebook views, up 110%, and 305 more Facebook followers (2,795 in total)
- 5 to 6 cars sold directly from the ads, Abdullah says, plus more walk-ins from people who saw the cars online
Video testimonial
Hear from the National Vehicles team
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