Autosales Australia
Autosales Australia had stock worth talking about, including an electric F-150 and rare BYDs, and wanted far more people to see it on social media.
About Autosales Australia
Autosales Australia is an independent dealership with unusual stock: a Ford F-150 Lightning Pro electric truck, and a shipment of 100 top-of-the-range BYDs, including a run of top-spec SEALs that few other dealers in Australia have. They started with us in September 2026 on Minimum, our content-only package.
The Challenge
Good stock, small audience The stock was unusual, but the Instagram account had about 120 followers, and the dealership wanted more local buyers to see the cars.
A budget for content, not ads They wanted regular video without paying for ads, so every view had to be organic.
Our Approach
We put them on Minimum: fortnightly filming on-site and short-form video posted to Facebook and Instagram, with no paid ads.
- Reels built around the stock buyers can't see elsewhere: the F-150 Lightning Pro, the BYD shipment and the top-spec SEALs
- Short, direct hooks, such as "Only around 80 came to Australia. We secured 20."
- 14 posts in 6 weeks across both platforms
- A refreshed look for the account, launched with a "New look. More choice." reel
The Results
From 1 September to 11 October 2026, compared with the 6 weeks before:
- 535,000 Facebook views, up 467%
- 897 Facebook reactions, up 943%
- 73,000 Instagram views, up 254%, with an average reach of about 1,900 people a day
- 60 new Instagram followers, from about 120 to 184
- The top reel, the Ford F-150 Lightning Pro, reached over 7,600 views on Instagram
All organic. Minimum includes no paid ads.
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